What's so great about cheerleading, anyway? What does it take to be a high school cheerleader? Do you have the marbles to find out? Produced in cooperation with the National Cheerleader's Association & Bonne Bell Cosmetics.
Colorful animated opening: a bullhorn appears with the words "Ready-O" and "Let's Go" floating from it, voices of young cheerleaders calling out; animated bullhorns pop up, spelling out "Bonne Bell"; seal of the National Cheerleader's Association; opening credits.
MSs two bubbly Caucasian high school girls wearing green & white cheerleader uniforms w/ white headband, walking along sidewalk and entering Edina (Minnesota?) High School; they enter through heavy glass doors, other white students following them; VO says, "At one time or another I think every girl wants to be a cheerleader. I mean, how can you help it? The excitement of the game, the real great uniforms, the rallies, the honor, the chance to jump around and express yourself without anybody putting you down." Dissolve to MSs line of Edina cheerleaders in gymnasium, leading a "W-I-N" cheer; "All set?" they ask of their peers sitting on bleachers, who reply, "You bet!" Good angles on the girls jumping and leading the cheer. Dissolve to MS 3 young Caucasian girls-- sporting unusually butch haircuts, wearing sleeveless striped shirts & shorts-- practicing cheerleading cheers in their backyard. Dissolve to h/a TLS Edina cheerleading squad on basketball court; MS high school students shouting "W-I-N!" TLS all-white crowd in bleachers, cheering & applauding-- could be any event w/ enthusiastic audience.
MCU white gift box being opened, green & white Edina HS cheerleader uniform being taken out; zoom out to MS group of enthusiastic teenage girls digging uniforms out of boxes. MSs EHS cheerleading squad running through practice routine after school, girls wearing pegged pants & white Keds. MS 4 white girls talking on steps, books close to chest, waving as they part (1960s good girl clean-cut fashion). Tracking shot 2 teenage white girls ("ambassadors of the school") walking w/ books through sunny suburban tract, waving to off-screen car that honks at them; MS one girl waving goodbye to girlfriend, walking on driveway to house. Dissolve to MSs white girl in frilly nightgown doing her homework at desk in bedroom, cluttered bulletin board leaning against wall before her; MS/CUs girl brushing her blond classic flip curl hairstyle in mirror; MS girl washing her face in bathroom as narrator speaks of good grooming; MS/CUs girl walking into bedroom, taking seat to eat a red apple & peruse a copy of Teen magazine; CU Bonne Bell makeup booklet as girl flips through it, one page offering advice on how to "Make your eyes bigger and brighter." The girl finishes her apple, throws it in wastebasket.
H/a CU basketball going through hoop. TLSs Edina boys high school basketball game, baskets being made, cheerleaders jumping, crowd cheering. MS Caucasian players cheering team on from bench. MSs white teenagers in crowd, cheering & applauding, some with devotion typically resigned for rock stars. L/a MS teen boy about to shoot free throw, looking nervous. MS cheerleaders almost getting hit w/ basketball on sidelines. TLS HS ice hockey game. H/a LS Kansas University football game; TLS cheerleaders in red & white uniforms cheering on sideline of large football stadium. MSs Edina high school cheerleaders spelling out "W-I-N", crowd joining in & applauding. MSs HS wrestling match between 2 white teen boys; Edina is losing, so the crowd boos, but the cheerleaders spin around & do a cheer to get things positive again; MSs white teen girls smiling, applauding in bleachers; MSs wrestlers spinning, trying holds, one ultimately pinning the other, the referee making the count; MSs cheerleaders clapping, leading cheer.
MS group of white cheerleaders -- including one boy with braces-- sitting & applauding at Nation Cheerleaders Association clinic; TLS 3 Caucasian girls cheering under watchful eye of male instructor; they clap at outset, then he shows them how to do it right, with pronounced motions, coordinated actions; the 3 girls try it again. Extended demonstration sequence of numerous cheering moves, the grown man jumping & clapping and freezing like a schoolgirl with three member cheerleading squads from various high schools, including one featuring two male teens, one African-American & the other Caucasian. Making a flip entrance.
MCU drummer banging marching snare drum. TLS Edina High School cheerleaders on basketball court during halftime; MS crowd cheering along. TLS packed bleachers. More shots of boys high school basketball game, including a foul shot (free throw) in which the cheerleaders hold the crowd silent; nice l/a MS dorky Caucasian teen wearing thick glasses lining up for throw; MCU basketball through hoop; nice MSs smiling white teenagers in stands. TLSs ice skating cheerleaders doing a cheer on the ice during hockey game (thank God that idea never caught on); TLS game play (face off, puck passing, goalie making save; MSs white teenagers in crowd applauding, watching.
NCA Cheerleading Competition in Norman, Oklahoma: TLSs high-energy crowd cheering at competition, standing up for "Mr. Cheerleader", Director of the National Cheerleader's Association LAWRENCE HERKIMER, as takes to stage, jumps; TLS/MSs of rather chaotic scene as large crowd of cheerleaders in different uniforms do a complicated cheer
LS/TLSs several different cheerleading squads performing "advanced" synchronized routines, some involving tumbling, jumping and flipping. No music accompaniment to routines so they seem pretty dull by contemporary standards.
TLS cheerleader awards ceremony, squad leaders being presented with trophies; much hugging & cheerleader jitteriness while "Mr. Cheerleader" LAWRENCE HERKIMER watches on. Nice h/a TLS crowd at Kansas University vs. University of Oklahoma football game at Kansas Memorial Stadium; panning LS across large crowd in open stadium, zoom in to cheerleading squad; MS KU Jayhawks cheerleaders kicking w/ pompoms (pompoms) on sideline; h/a LSs field with University of Oklahoma marching band, cheerleaders, & baton twirler performing; MS Caucasian crowd cheering, blue sky; h/a LS football game; panning LS crowd; TLS Sooners cheerleaders on sideline.
TLS Edina high school cheerleaders in gym, formed in straight line; MS cheerleader telling crowd about new cheer; TLSs new cheer being performed twice, the crowd joining in on second one; at outset, squad runs off floor and into locker room as crowd give standing ovation. Dissolve to MS/CUs teenage cheerleader girls brushing hair, putting on (Bonne Bell) makeup at mirror in locker room. Dissolve to MS teenage students walking out of school doors at end of day; reverse shot of high school with kids leaving and a group of cheerleaders talking; MS/CUs happy smiling carefree white blond cheerleaders gabbing outside school.