Master 11515 Tape 1 CAMPAIGN 88: PRIME TIME PRESIDENT - Documentary on the history of Presidental Campaingns and the part that the media plays in American politics. - 1960 Presidential Campaign
Clip of KENNEDY from 1960 DEBATE, taking podium, being charismatic
C/S of Rogers, who accuses CBS producer Hewitt of cutting to a reaction shot in violation of an agreement with the candidates not to air reaction shots.
Clip of KENNEDY from 1960 DEBATE and "reaction shot" of NIXON.
C/S of Rogers, who accuses CBS producer Hewitt of cutting to a reaction shot in violation of an agreement with the candidates not to air reaction shots.
C/S Hewitt, says there was no such agreement, says that ROGERS was just being a spoilsport because NIXON looked much worse on TV than Kennedy.
C/S of Bill Wilson, discussing how he tried to lean on CBS to air reaction shots during the debate as he noticed Nixon starting to look worse and worse under the lights.
C/S of Rogers talking about the unfolding course of the debate coverage and his attempts to manage Nixon s image.
Bill Wilson says that the reaction shots gave the impression on TV that KENNEDY was in charge, even though the radio audience thought NIXON had been better.
Clip of KENNEDY NIXON 1960 DEBATE
Bill Wilson says that the radio audience thought NIXON had been better.
Clip of NIXON attacking KENNEDY in debate for wanting to increase the role of the Government, reaction shot of JFK. Wilson v.o.-that moment signaled the arrival of TV as the single most powerful force in national elections.
C/S Hewitt, discussing the role of the NIXON/KENNEDY debate and television in electing JFK.